Balazs Barnucz

Balazs Barnucz joined Kapsch TrafficCom in 2019 and works at the intersection of technology, strategy and customer needs. As Vice President Smart Sensing & AI Platform, he operates at the point where sensing technology, traffic data and artificial intelligence converge — helping road operators and mobility organisations identify where these technologies solve real operational problems rather than theoretical ones.

His work spans both sides of that equation. On the customer side, he translates operational challenges in traffic and mobility into concrete technology requirements, focusing on what can realistically be deployed and measured. On the strategic side, he helps shape Kapsch TrafficCom's technology and innovation direction, with a consistent emphasis on moving emerging technologies beyond the pilot stage into scalable solutions.
 That principle — measurable value for the organisations running road networks and for the road users on them — shapes what he publishes here. His articles cover artificial intelligence in traffic management, sensing and detection technologies, data-driven mobility, and how emerging technology reaches production scale.