In order to make visiting our website attractive and to enable optimal use, we use so-called cookies on various pages. These are small text files that are saved on your device.
In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again to use our services, it is automatically recognized that you have already visited us and what inputs and settings you have made so that you do not have to re-enter them.
The data processed by cookies are required for the purposes mentioned to safeguard our legitimate interests and those of third parties in accordance with Art. 6 Para. 1 S. 1 lit.f GDPR. You can configure your browser settings according to your wishes and, for example, reject the acceptance of third-party cookies or all cookies. We would like to point out that you may not be able to use all functions of this website if you reject cookies.
This website uses Google Analytics, a web analysis service from Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). With the use of Google Analytics, we want to ensure a needs-based design and continuous optimization of our website and statistically record the use of our website in order to optimize our offer for you. The legal basis for this is Article 6, Paragraph 1, Sentence 1, Letter f of the GDPR.
Google Analytics uses so-called "cookies", text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. IP addresses are shortened and processed anonymously, so that personal references can be ruled out. If the data collected about you can be linked to a person, this will be excluded immediately and the personal data will be deleted immediately. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website and internet usage (esp. Functions for display advertising, such as remarketing, reports on impressions in the Google Display Network, integration of DoubleClick Campaign Managers or Google Analytics reports on performance according to demographic characteristics and interests).
Under certain circumstances, Google can use so-called cross-device functions to analyze your usage behavior across multiple devices (PC, smartphone, tablet, etc.) and evaluate it for us. For this purpose, Google can link information that has been generated by the respective end device with one another and with data from your Google account for the purpose of personalized advertising, if you have a Google account and your settings there are selected so that Google can check the browser history can be linked to the Google account and that information from the Google account can be used to personalize advertisements.
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: tools.google.com/dlpage/gaoptout.
As an alternative to the browser plug-in or within browsers on mobile devices, you can click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this one Browser and only for this domain, delete your cookies in this browser, you have to click this link again): Click here to set the opt-out cookie for Google Analytics.
Google Tag Manager
We use the Google Tag Manager, a Google Inc. solution, that allows us to manage our website tags. This is a cookie-less domain that does not collect any personal data. The service only triggers other tags, which in turn may collect data. However, the Google Tag Manager itself cannot access this information. If you have deactivated it at the domain or cookie level, this deactivation remains in effect for all tags that have been implemented via the Tag Manager.
Google Ads Conversion-Tracking und Remarketing
We use Google Adwords Conversion Tracking to record the interaction with the advertisements we have placed. Here we can get insights on the number of users who clicked on one of our ads and were redirected to a URL we specified. However, we do not receive any information with which users can be personally identified.
We also use the Google remarketing function. This enables us to display personalized advertisements on suitable advertising spaces on other websites, based on the interests shown on our website. You can find more information on this in Google's data protection declaration.
We have integrated YouTube videos from YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA (“YouTube”), into our online offering, which are stored on www.youtube.com and can be played directly from our website . YouTube videos are integrated to enable you to conveniently use the website. The legal basis for this is Article 6, Paragraph 1, Sentence 1, Letter f of the GDPR.
When you visit the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, log data is transmitted. This happens regardless of whether YouTube provides a user account that you are logged in to or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not want the data to be assigned to your profile on YouTube, you must log out before visiting our website. YouTube saves your data as a usage profile and uses it for advertising, market research and / or needs-based design of its website. Such an evaluation takes place in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, although you must contact YouTube to exercise this right.
We use Twitter's remarketing function. It is offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. With the help of this function, we can address you with advertising on the Twitter platform that matches your interests. Twitter uses tags for this purpose. Visits to our website as well as usage data (e.g. interactions with displayed advertisements) are recorded in pseudonymous, non-personal form. If you then visit Twitter, advertisements based on these interests can be shown to you. As a result, Twitter receives the information that our website has been accessed by your device. If you are registered with a Twitter service, Twitter can link that to your account. Even if you are not registered or have not logged in to Twitter, there is a possibility that the provider will find out your IP address.
Further information on this and how you can prevent this function on Twitter yourself can be found at https://help.twitter.com/de/safety-and-security/privacy-controls-for-tailored-ads. Further information on data processing by Twitter is available at https://twitter.com/de/privacy.
We use conversion tracking on our website using LinkedIn Insights Tag, a tool from LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland. For this purpose, the LinkedIn Insight Tag is integrated on our website. This tag sets a cookie on your device. In this way, LinkedIn is informed that you have visited our website and your IP address is also collected. Events such as page views are also saved. This enables the statistical evaluation of the use of our website in order to continuously optimize it. In this way, we for example find out, which LinkedIn advertisement you came from on our website. This enables us to optimize and better control the display of our ads.
You can find more information on this in LinkedIn's data protection declaration at https://www.linkedin.com/legal/privacy-policy. You can prevent the analysis of your usage behavior by LinkedIn and the display of interest-based recommendations here: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
We use the so-called Facebook pixel from Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.
With the help of this pixel, Facebook is able to identify you as a visitor to our website and as a target group for the display of Facebook ads. We use the pixel to only show the advertisements we have placed to relevant Facebook users who are interested in our offer. In this way, we want to best possibly ensure that our ads correspond to the potential interest of the users. With the help of the Facebook pixel, we can also determine the effectiveness of advertising placements for statistical purposes by recognizing whether users have been redirected to our website after clicking on an advertisement.
The capture by the pixel and the use of data to display advertisements can be objected to. Settings for the types of advertisements within Facebook can be made here: Ad-Settings.