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Head of Digital Marketing
(f/m/d)   Österreich, Wien   Full time

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Barbara Buhl [C]

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Kapsch TrafficCom develops smart solutions to make mobility safer, more sustainable and efficient for everybody. We design, build and operate traffic management systems including connected vehicles technology and mobility demand management as well as tolling services for cities, roads, tunnels and bridges around the world. We develop data and video analytics platforms, building on state-of-the-art technologies including AI, machine learning, big data and cloud services to enable the digitalization of mobility.

Your responsibilities

  • Leading the Digital Marketing team (incl budget responsibility)
  • Responsible for improving the digital marketing strategy to drive awareness and create demand (B2B, B2G) globally
  • Responsible for a team of Digital Marketing experts for website, social media, SEO/SEM, email, display advertising
  • Developing specific campaigns to create and maintain high levels of customer interaction
  • Responsible for Lead Management
  • Responsible for campaign tracking to monitor ROI continuously
  • Utilize A/B testing and optimize performance based on campaign insights
  • Manage and improve online content, considering SEO and Google Analytics
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments
  • Manages external partners (agencies, suppliers, etc.)
  • Working closely with internal departments (Legal, Global IT)
  • Reports to the Executive Vice President Marketing & Communications

Your profile

  • University degree or similar education in Marketing
  • Min. 7 years of experience in Digital Marketing
  • Experience in leading a team
  • Highly interested in working internationally
  • Strong communicator
  • Self-reliant team player, decisive and communicative personality
  • Excellent German and English skills required; Spanish skills would be an asset

Our offer

  • We have a unique corporate culture, driven by family tradition since 1892. We strive to create a work environment conducive to personal growth, satisfaction and achievement
  • An international team on different locations
  • Working with an ambitioned team, brave to try out new technologies
  • Exciting challenges with room for new ideas in a context of company transformation and product innovation
  • Social benefits of a modern company, e.g. Homeoffice, mobile devices, flexible working hours, operating restaurants, meal discount, bridge day regulation etc.
  • A market-compatible gross salary starting from € 60.000 p.a. – which can be adapted according to your qualification and relevant experience
  • Start date: as soon as possible

Kapsch is proud to be an equal opportunity employer. We attach great importance to a balance in the diversity of our employees. Therefore we welcome all applications without regard to gender, age, religious beliefs/ideology, sexual orientation, ethnicity or national origin.


Kapsch TrafficCom Headquarters