In 1994, Kapsch initiated a series of picture calendars entitled "Kunst Kultur und Kommunikation" (Art, Culture and Communication). The aim of this initiative is to help Austrian artists who are already well known in insider circles to achieve wider recognition. The calendar is launched in late autumn at a special exhibition preview. With its 2008 calendar, therefore, Kapsch is for the fifteenth time offering its customers and business partners a unique item that has already become a highly sought-after collector’s item.